What makes Natural Selection Custom Fishing Lures different?

We make every single piece to order. We make exactly what you want when you want it. Only the highest quality materials are used, and each item is continuously inspected in process to ensure peak quality. We use only FDA-approved, food grade clear coating so you know the products are safe and nontoxic. Fish have an incredibly well-developed sense of smell and baits made with toxic, smelly products designed for industrial applications will without doubt lower your catch rate.

How long will my order take to receive?

Most orders ship within one week. Depending on the complexity of what you ordered and the quantity, it could be a bit shorter or longer. Shipping in the continental US takes about a week.

Do you back up your products?

Yes, 100%. If there are defects in the materials or workmanship, we will replace your product within 30 days. Get an RMA from us and ship it back for evaluation, repair, or replacement.

What is the proper way to care for my new lures?

It’s important to properly care for your lures. When you’re done fishing, dry them off and store them in a cool dry place. Don’t “drive it hard and put it away wet”. Prolonged exposure to temperatures over 120 degrees Fahrenheit can damage the finish, so don’t “hotbox” your lures on the boat or in your vehicle for prolonged periods of time. They will last a lifetime if proper care is taken.